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Recruitment Weeks Planning & Activities

NRW 14-18 May

Approaching non-members can be a challenge but it’s also a very successful way to promote UCU membership and to get them to join. It can also be way to get a handle on the issues which people face at work and obviously boost the profile of the union in the workplace.

Where is best to target with a door-knocking session or staff room tour and when is the best time? Will staff be around to speak to? Set yourself a target of contacts in the time you have available and have a backup plan if people aren’t about.

  • Work as a team – working pairs or small groups will enable you work faster and cover more ground. It also makes it less challenging and more fun. Why not run a recruitment session after a branch exec meeting?
  • If you can target non-members using a membership list, so much the better. It can be an opportunity to speak to members too, but don’t forget that your focus is on recruiting non-members.
  • If you are approaching non-members where they work, it may be obvious whether they are eligible to join.
  • Think about the reason for calling – could you run a simple survey on a local issue (“what concerns most at work”) or could you just say that you are speaking to staff in the department about a particular issue? The most direct approach is that you are asking people to join UCU.
  • As with any recruitment conversation, have your opening line ready and follow this up with some of the key benefits of joining – the Why you Should be a Member leaflet is a good start.
  • If you’ve got a local issue running, can you run a petition or have a briefing ready to give out?
  • Be bold and smile – the worst that can happen is that people are busy and don’t want to talk. Most people will be glad to see you, happy to talk and hopefully, happy to join.
  • If you can get them to join online or over the phone there and then, it will take about 5 minutes. If they can’t sign up straight away, or they haven’t got time to talk, ask if you can call again.
  • Leave a calling card – whether you speak to a non-member or not, always leave something behind which shows that you have called.

Don’t forget to keep in touch with us about your plans for National Recruitment Week. To order recruitment materials, use the online form here.

If you need help with your event on the day, please let your link official know or email the regional office on eastern@ucu.org.uk

We are looking to highlight branch plans around region on our blog (which features our guide to recruitment and organising) and you can find a host of good ideas on the national Build the Union site.

NRW Countdown – Face to Face Recruitment

Approaching non-members can be a challenge but it’s also a very successful way to promote UCU membership and to get them to join. It can also be way to get a handle on the issues which people face at work and obviously boost the profile of the union in the workplace.

Where is best to target with a door-knocking session or staff room tour and when is the best time? Will staff be around to speak to? Set yourself a target of contacts in the time you have available and have a backup plan if people aren’t about.

  • Work as a team – working pairs or small groups will enable you work faster and cover more ground. It also makes it less challenging and more fun. Why not run a recruitment session after a branch exec meeting?
  • If you can target non-members using a membership list, so much the better. It can be an opportunity to speak to members too, but don’t forget that your focus is on recruiting non-members.
  • If you are approaching non-members where they work, it may be obvious whether they are eligible to join.
  • Think about the reason for calling – could you run a simple survey on a local issue (“what concerns most at work”) or could you just say that you are speaking to staff in the department about a particular issue? The most direct approach is that you are asking people to join UCU.
  • As with any recruitment conversation, have your opening line ready and follow this up with some of the key benefits of joining – the Why you Should be a Member leaflet is a good start.
  • If you’ve got a local issue running, can you run a petition or have a briefing ready to give out?
  • Be bold and smile – the worst that can happen is that people are busy and don’t want to talk. Most people will be glad to see you, happy to talk and hopefully, happy to join.
  • If you can get them to join online or over the phone there and then, it will take about 5 minutes. If they can’t sign up straight away, or they haven’t got time to talk, ask if you can call again.
  • Leave a calling card – whether you speak to a non-member or not, always leave something behind which shows that you have called.

Don’t forget to keep in touch with us about your plans for National Recruitment Week. To order recruitment materials, use the online form here.

If you need help with your event on the day, please let your link official know or email the regional office on eastern@ucu.org.uk

We are looking to highlight branch plans around region on our blog (which features our guide to recruitment and organising) and you can find a host of good ideas on the national Build the Union site.

 

Get Planning for Recruitment Week – 21-25 November

The first National Recruitment Week of the year is fast approaching and the regional office are encouraging branches to get planning for recruitment activity in that week.

UCU runs emailshots to eligible non-members where we can during national recruitment weeks. Branches can time this to coincide with other recruitment activity and can use a national template message to highlight any local branch activity. Making a direct approach to non-members to join the union is a very effective means of recruiting new members. The emailshot includes a clear national message about the benefits of joining and can be adapted to include local messages, contacts and local achievements. It’s also a great opportunity for reps to make contact with non-members to follow up the email face to face and respond to any questions about joining – reps have a the perfect start to a conversation knowing that the emailshot will have reached non-members.

What you can do if you want to run an emailshot in your institution;

The starting point is staff lists so if you haven’t already, get in touch with your link official in the regional office (Lydia, Jane or Ben) to agree the text of your message and sort out the contact data. There is a deadline of Friday 11 Nov to sort out the data where we can and to agree the text of the message with your branch. We can explain and help you with all elements of this.

  • Come up with a plan to follow up the emailshot – can you target a department or building where membership could do with a boost? Can you run a stall or a door knocking session to target potential members who have received the recruitment email? Don’t forget to keep in touch with us about your plans for National Recruitment Week. To order recruitment materials, use the online form here.If you need help with your event on the day, please let your link official know or email the regional office on eastern@ucu.org.ukWe are looking to highlight branch plans around region on our blog (which features our guide to recruitment and organising) and you can find a host of good ideas on the national Build the Union site.